Premium and innovative lager beer, Star, on Wednesday, November 6, 2013 launched the first ever limited edition 60CL Star Music Bottle at the Federal Palace Hotel, Victoria Island, Lagos.
The launch which was preceded by an enormously popular worldwide digital media campaign aptly called #musicinabottle had thousands of young Nigerians inspiring and generating conversation around the topic for many weeks before the launch.
The electrifying atmosphere and highly expectant guests was a perfect complement for the launch, as the audience couldn’t hold their excitement at the unveiling of the very cool and innovative limited edition bottle, containing the same great Star taste.
The Star Music Bottle limited edition comes in a new exciting blue sleeve capturing music and city images and featuring a special digital QR code on the bottle, when scanned linking you to the Star Music App introduced and endorsed by 2face Idibia and Wizkid.
Speaking at the exclusive event, Walter Drenth, Marketing Director of Nigerian Breweries said “Every once in a while you feel fortunate to be able to work on something revolutionary. Innovation is in the DNA of Star. With the Star Music App we hit a milestone for the brand demonstrating our genuine love and support for music. This extraordinary innovation of the #StarMusicbottle limited edition is the perfect proof and complement to Star and music fans across Nigeria. Star leapfrogged in packaging design combining revolutionary design, music, and the same great Star taste for people to enjoy.”
“We call this new Star bottle “The Rock Star” he said proudly, “bold, cool, interactive, and unique. Even the millions of shining Star bubbles inside the bottle can’t stop dancing” he added.
Exciting performance from award winning singer and dancer, Tiwa Savage added spice to the event. She also performed the song of the moment, “Eminado” with fascinating display from her dancers. Tuface Idibia then heightened the atmosphere in the hall with wave after wave of some of his best hits.
The bottle was launched by the Marketing Director, Nigerian Breweries Plc, Mr. Walter Drenth, assisted by the Corporate Affairs Adviser, Nigerian Breweries Plc, Mr. Kufre Ekanem, the Company Secretary and Legal Adviser, Mr, Uaboi Agbebaku and the Lagos Brewery Manager, Mrs. Ethel Uche. Tuface, Tiwa Savage and Lynxxx, who anchored the event, also joined on the platform to launch the bottle. Other guests at the occasion include DJ Xclusive, Kelechi Amadi Obi, Yaw, Toke Makinwa, Ebuka Obi, OC Ukeje, Dr. SID, Uru Eke, Beverly Naya, Bez, Tunde Ednut and many others.
The limited edition of STAR MUSIC Bottle is available to consumers from 1st November to 31st December 2013 at selected outlets across the country.