As an accountable organization, we remain resolute in promoting responsible consumption and pursuing strategies in collaboration with relevant stakeholders to help minimize the negative impact of irresponsible alcohol use. Our experience shows that our communication of responsible consumption works best when consumers take informed decisions to adopt a responsible attitude towards alcohol always. We cannot act alone to address the sometimes complex issues that relate to alcohol misuse and abuse. To promote responsible behavior, therefore, we collaborate with a wide range of stakeholders – the industry, NGOs, governments, consumer groups, sales outlets and others.

Actions and Results

Our Publications

We document our every action to inspire others.  Read more about how we have been changing the world.

Path to moderation and no harmful use of alcohol

UN Sustainable Development Goals

Our ambitions and targets for this Decade of Action are in line with the benchmarks set by the UN Global Compact and we are determined to contribute to the UN SDGs to protect the planet, ensure prosperity and end poverty for all.

Spotlight News & Events

Follow our progress with our spotlight projects and latest sustainability news.