2013: The organisation of Don't Drink and Drive (DDD) campaign in partnership with the Federal Road Safety Corps (FRSC), for the sixth consecutive year. 4 states were covered. 1,080 commercial drivers were engaged.
Target: Commercial vehicle drivers and other road users
Action: Create and sustain awareness about the dangers of drinking and driving to promote road safety
Nigerian Breweries' collaboration with the Federal Road Safety Corps (FRSC) in the last six years has essentially been directed at communication to change drivers’ behavior towards alcohol. Our Don't Drink and Drive (DDD) campaign, as confirmed by the evaluation of past campaigns conducted in 2013, has been making some impact in this area...
Partnerships with other members of the Beer Sectoral Group (BSG), a segment of the Manufacturers Association of Nigeria, and the umbrella body of all beverage alcohol producers.
Training new employees on the Company Alcohol Policy as well as Cool@Work Program. Provision of supportive materials to encourage adherence to the provisions of relevant alcohol policies.
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