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Responsible Consumption

As an accountable organization, we remain resolute in promoting responsible consumption and pursuing strategies in collaboration with relevant stakeholders to help minimize the negative impact of irresponsible alcohol use. Our experience shows that our communication of responsible consumption works best when consumers take informed decisions to adopt a responsible attitude towards alcohol always. We cannot act alone to address the sometimes complex issues that relate to alcohol misuse and abuse. To promote responsible behavior, therefore, we collaborate with a wide range of stakeholders – the industry, NGOs, governments, consumer groups, sales outlets and others.

Actions and Results

Partnership with Federal Road Safety Corps

Partnership with Federal Road Safety Corps

2013: The organisation of Don't Drink and Drive (DDD) campaign in partnership with the Federal Road Safety Corps (FRSC), for the sixth consecutive year. 4 states were covered. 1,080 commercial drivers were engaged.

Target: Commercial vehicle drivers and other road users

Action: Create and sustain awareness about the dangers of drinking and driving to promote road safety

Changing Erroneous Perceptions

Changing Erroneous Perceptions

Nigerian Breweries' collaboration with the Federal Road Safety Corps (FRSC) in the last six years has essentially been directed at communication to change drivers’ behavior towards alcohol. Our Don't Drink and Drive (DDD) campaign, as confirmed by the evaluation of past campaigns conducted in 2013, has been making some impact in this area...

Taking Action at Industry Level

Taking Action at Industry Level

Partnerships with other members of the Beer Sectoral Group (BSG), a segment of the Manufacturers Association of Nigeria, and the umbrella body of all beverage alcohol producers.

Our Employees as Ambassadors

Our Employees as Ambassadors

Training new employees on the Company Alcohol Policy as well as Cool@Work Program. Provision of supportive materials to encourage adherence to the provisions of relevant alcohol policies.

Our Publications

We document our every action to inspire others.  Read more about how we have been changing the world.

Download our 2030 Strategy Booklet

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Download our 2030 Commitments Onepager

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Path to moderation and no harmful use of alcohol

UN Sustainable Development Goals

Our ambitions and targets for this Decade of Action are in line with the benchmarks set by the UN Global Compact and we are determined to contribute to the UN SDGs to protect the planet, ensure prosperity and end poverty for all.

Spotlight News & Events

Follow our progress with our spotlight projects and latest sustainability news.

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