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Legend Extra Stout unveils Wande Coal as Brand Ambassador

Legend Extra Stout, the renowned brand known for its bold and distinctive smoothness, has unveiled music sensation, Wande Coal as its newest brand ambassador. The official unveiling ceremony occurred on 1 July, marking a significant milestone for Wande Coal and the iconic stout brand.

Wande Coal, a celebrated artist known for his exceptional talent and soulful melodies, has garnered a loyal following with his blend of Afrobeat and R&B. His musical journey and commitment to excellence perfectly align with the values and spirit of Legend Extra Stout.

The unveiling event at Crossroads, Eko Hotel, welcomed notable figures from the music industry, esteemed guests, media representatives, and enthusiastic fans. Anticipation filled the air as attendees eagerly awaited the official announcement, witnessing the grand unveiling of Wande Coal as the newest face of Legend Extra Stout.

During the event, Maria Shadeko, Portfolio Manager, Flavored, Non-Lager, and Craft, Nigerian Breweries Plc., took the stage to share insights into selecting Wande Coal as the brand ambassador. She emphasized Wande Coal’s exceptional musical talent, authenticity, and ability to connect profoundly with fans. These qualities make him the perfect representative for Legend Extra Stout.

Caption: L-R: Chima Dim, Brand Manager, Legend Extra Stout; Maria Shadeko, Portfolio Manager, Flavor, Non-Larger and Craft. NB Plc.; Wande Coal, Brand Ambassador, Legend Extra stout; and Olufunmilayo Ogunbodede, Senior Brand Manager, Legend Extra Stout, at the unveil of Wande Coal as the new brand ambassador for Legend Extra stout, in Lagos.

Expressing his gratitude for the partnership, Wande Coal conveyed his admiration for the Legend Extra Stout brand and its commitment to delivering an unparalleled stout experience. He expressed his excitement for the collaboration, highlighting his dedication to bringing his unique blend of talent and passion to the brand.

The appointment of Wande Coal as the brand ambassador signifies the beginning of an exciting chapter for Legend Extra Stout. Through this partnership, the brand aims to strengthen its connection with consumers further, create unforgettable experiences, and celebrate the legendary moments that define our lives.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website: nbplc.com

PRESS CONTACT:

PRESS CONTACT:

Sade Morgan
Corporate Affairs Director
Sade.morgan@heineken.com

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