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Let’s Meuvee Naija: Zagg unveiled as the official energy-malt drink sponsor of the NFF

Premium energy-malt drink Zagg, in a recent announcement, confirmed its partnership with the Nigeria Football Federation (NFF). The partnership, which is coming ahead of the 2023 CAF AFCON qualifier match between Nigeria and Guinea-Bissau, makes Zagg the official energy drink of the Super Eagles and other National Teams including the Super Falcons, Dream Team, Flamingos Team, Golden Eaglets.

Zagg, an energy drink with the nourishing goodness of brewed malt, successfully launched recently and has taken the Nigerian market by storm.

According to Olaoluwa Babalola, Portfolio Manager – Beyond Beer, Nigerian Breweries Plc., the brand’s partnership with the NFF is a testament to its commitment to ensuring the accelerated and sustainable development of sports in Nigeria, particularly football. 

“Football is a passion shared by millions of Nigerians,” he remarked. “It is a beautiful game that brings friends, families and fans of the game together for 90 minutes of exhilarating action and high energy entertainment. As a brand, we recognize the importance of this game. More importantly, we recognize the passion points that bind lovers of the game together — unflinching loyalty, hope, joy and camaraderie.

“These are passion points we identify with as a brand, and it makes us immensely thrilled for the opportunity to partner with the Nigeria Football Federation as the official energy drink starting with the match against Guinea-Bissau,” Olaoluwa Babalola added.

Regarding the partnership, Ibrahim Musa Gusau, President of the Nigeria Football Federation, said, “We are proud to have Zagg as our official energy drink sponsor. With their partnership, we are certain that we will advance sports development in Nigeria, one game at a time.”

Billed to happen today Friday March 24th, 2023, at the Moshood Abiola National Stadium, Abuja, the upcoming match between Nigeria and Guinea promises to be an exciting game for football fans nationwide.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website:



Sade Morgan
Corporate Affairs Director



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