Fans of Nigerian music sensation Ruger are in for a thrilling experience as the artist is set to headline the TRACE Live X Tiger Beer concert at Terra Kulture Arena on Friday, March 28, 2025. With his signature sound, fearless energy, and undeniable stage presence, Ruger will undoubtedly deliver a captivating performance, making this a must-attend event for true music lovers and nightlife enthusiasts.
TRACE Live has built a reputation for delivering electrifying live music experiences, and with Ruger headlining, this edition is set to be unforgettable. As the official event partner, Tiger Beer is turning up the heat with its signature boldness, bringing fans closer to the action with immersive experiences, exclusive giveaways, and, of course, ice-cold refreshments to keep the vibes going all night. Attendees will experience an interactive Tiger Beer stand, exclusive brand giveaways, and an opportunity to fully immerse themselves in the ultimate Friday night experience.
“This collaboration is about more than performance—it’s about creating moments that resonate with the spirit of our generation,” says Caroline Mbanu, Brand Manager for Tiger Beer. “From high-energy fan interactions to pure, unfiltered vibes with Ruger, guests can expect a night where music, culture, and the unexpected collide in the best way possible.”
Over the past few years, Ruger has solidified his place as one of Nigeria’s most exciting music exports. Bursting onto the scene in 2021, with his debut EP “Pandemic”, the Afro-dancehall star gained widespread popularity with hits like “Bounce” and “Dior.” His follow-up projects, including “The Second Wave” and his 2023 album “RU The World,” showcased his growth and versatility, earning him multiple award nominations and international acclaim. Fresh off a successful world tour and collaborations with top African and global artists, Ruger’s headlining of the TRACE Live marks another milestone in his impressive career.
Don’t miss out on the hottest event of the season. Secure your spot and get ready to sip, vibe, and repeat with Tiger Beer at TRACE Live.
