By Desire Uzochukwu
Maltina, Nigeria’s pioneering malt drink brand, has unveiled a refreshed visual identity to mark its 50th anniversary, retaining its familiar taste while introducing a new look across its packaging.
The new identity, unveiled by Nigerian Breweries Plc last week, features updated designs across the brand’s glass bottles, cans and PET bottles, with enhanced gold elements and a stronger orange colour scheme intended to give the product a more contemporary appearance.
Other features include a gold crown cork, brighter sunrays, a more prominent golden barley icon, a bolder calcium coin and a “Since 1976” heritage mark, highlighting the brand’s five-decade history in Nigeria.
Despite the changes to its packaging, the company said the product’s familiar taste and nutritional composition remain unchanged.
Maltina is fortified with calcium, with one 33cl bottle providing the equivalent of half a glass of milk. The brand is also endorsed by the Nutrition Society of Nigeria as a non-alcoholic drink rich in Vitamin A.
Speaking on the refreshed identity, Marketing Director of Nigerian Breweries Plc, Sarah Agha, said the redesign was aimed at keeping the brand relevant to contemporary consumers while preserving its heritage.
“For 50 years, Maltina has grown alongside generations of Nigerians. This refreshed identity is an evolution of a much-loved brand, designed to keep Maltina fresh, relevant and connected to today’s consumers while preserving the nourishing taste they know and trust,” Agha said.
As part of the relaunch, the company is introducing a consumer engagement campaign tagged “What’s Your Word?”, inviting Nigerians to share their first impressions of the new packaging in one word.
Agha said the campaign was designed to involve consumers in shaping the brand’s next chapter.
“This relaunch is about more than a new pack. It is an invitation for Nigerians to help shape the next chapter of a brand that has been part of their lives for five decades. We look forward to hearing the words the new Maltina inspires,” she added.
The company said the refreshed packaging would be introduced in stores, restaurants, bars and markets nationwide, supported by media campaigns, trade launches and consumer activations. Consumers can share their impressions of the new identity through the brand’s website maltina.nbplc.com.
