AMVCA11: Legend twist delivers big, sponsored trailblazer award of year

The 2025 Africa Magic Viewers’ Choice Awards (AMVCA), has been hailed as a landmark cultural event, celebrating the pinnacle of African entertainment as Legend Twist deliver big sponsoring Kayode Kasum as Nigeria film director.

The brand infused the night with unforgettable flavour, blending bold taste with fashion, flair, and immersive brand experiences that lit up the celebration.

While the AMVCA honoured excellence in African entertainment, LegendTwist reminded everyone what it means to show up with style, substance, and a twist.

Throughout the event, from the novel Legend Twist VFX red carpet experience an action-packed experience that transformed guests into superheroes, spies, and legends, to the afterparty, Legend Twist created an immersive and undeniably fun atmosphere. Equally striking was the Legend Twist Hall of Fame, a custom walk-of-fame installation featuring personalised star tiles bearing the names of prominent guests. It was a powerful tribute to African excellence and a natural photo hotspot for celebrities and influencers alike.

Adding a dynamic and intimate layer to the brand’s activities, the Twist Corner, hosted by media personality Reta Riman, featured a series of exclusive interviews and celebrity moments captured live. Reta brought the spirit of the AMVCAs into an intimate setting that felt modern, spontaneous, and distinctly Legend.

Reinforcing its commitment to fostering new talent and groundbreaking creativity within Africa’s entertainment landscape, Legend Twist proudly sponsored the prestigious Trailblazer Award this year, awarded to Nigerian film director and producer, Kayode Kasum.

Legend Twist’s participation in the 11th AMVCAs was more than a conventional brand activation; it was a stylishly executed celebration of African culture, cinematic excellence, and the distinctive impact of “showing up with a twist.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website: nbplc.com

Picture of PRESS CONTACT:

PRESS CONTACT:

Uzodinma Odenigbo
Corporate Affairs Director
Uzodinma.Odenigbo@heineken.com

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