Duncan Mighty, Odumodu Blvck, Others Lit up Life Xmas Concert in Port Harcourt
The city of Port Harcourt recently came alive at the Life Xmas Concert held at the Polo Club. The event sponsored by Life Lager saw a large and excited crowd troop into the venue to experience electrifying experiences from Odumodu Blvck, Jeriq the Hussla, and Port Harcourt’s own son, Duncan Mighty. While Odumodu Blvck delivered […]
Heineken Turns Up the Ahhh at the Detty Dec Fest: A Season of Music, Culture & the Refreshing Ahhh
Heineken elevated the festive experience in December with its presence at the maiden edition of Detty Dec Fest, the month-long cultural celebration that delivered the best of music, nightlife, and unforgettable shared moments. As part of its Legendary Christmas campaign powered by Nigerian Breweries, Heineken brought the refreshing “Ahhh” to fans and festival lovers from December 7th to […]
Clock the Vibe season: Desperados is bringing its Gen Z party energy to every major December stage
Nigerian Breweries has kicked off its Legendary Christmas Campaign, and leading the festive charge is Desperados — the favourite party beer for Gen Z — bringing bold flavour, unfiltered fun, and its no-rules party energy to every major December moment across Nigeria. Starting with the biggest Homecoming Party of the Season which has been on […]
Amstel Malta Unveils “Be Your Best All Season Long” Campaign, Citywide Christmas Lightings, and the Debut of Amstel Malta Festiville in Aba
Amstel Malta, Nigeria’s leading premium malt brand, is set to elevate the festive season with a vibrant three-day lighting experience across the South-East and South-South, culminating in the launch of Amstel Malta Festiville experience in Aba, a grand Christmas destination making its debut in Aba. This initiative is part of Nigerian Breweries ‘Legendary Christmas’ campaign, […]
A Legendary Night for the Books: Wande Coal, Zlatan, Shoday Shutdown Goldberg’s Xmas Concert in Style
The Ibadan Polo Club was transformed into a pulsating arena of heat, rhythm and sound as Goldberg hosted Wande Coal, Zlatan, Shoday, DJ Neptune, Jerry shaffer and Tolu Daniels in one of the most electrifying concerts of the festive season. From early evening, fans poured in with anticipation, and by the time the lights came […]
Maltina Spreads happiness nationwide with dazzling Dual-City Christmas Light-Up in Abuja, Lagos
As part of Nigerian Breweries’ Legendary Christmas campaign, leading malt brand, Maltina, welcomed the start of the festive season with an extraordinary Christmas Light-Up across Lagos and Abuja, illuminating both cities with breathtaking displays of colour, warmth and community spirit. The ceremonies, held simultaneously on Sunday, November 30th, brought together government representatives, executives of Nigerian […]
7 Key Takeaways From Nigerian Breweries’ Legendary Christmas Press Cocktail
Detty December has officially begun. On November 26, media editors, cultural reporters, influencers and industry insiders gathered in Nomaada Lagos, Victoria Island for an intimate press cocktail hosted by Nigerian Breweries Plc. The event marked the official unveiling of “Legendary Christmas,” the company’s culture-defining festive agenda for 2025. The event marked the official unveiling of […]
Tiger Beer to debut street football tournament in Nigeria
The competition, which begins in Awka, will feature non-professional players drawn from local communities in a 5-a-side knockout format. International premium brand Tiger Beer is set to bring its global football initiative, the Tiger Street Football Tournament, to Nigeria for the first time this October. The competition, which begins in Awka, will feature non-professional players drawn from […]
Obiagu Spirit on display Life Beer transforms Afiaolu Nnewi 2025 into a Cultural Spectacle
The 2025 Afia Olu Festival ended on a dazzling note in Nnewi on Saturday, with Life Beer at the heart of the celebration. The centuries-old New Yam festival, a proud marker of Igbo identity, came alive with music, dance, masquerades, and communal joy, leaving families, friends, and visitors with memories steeped in both tradition and […]
Heineken brings Formula 1 thrill to Lagos
Heineken brought the excitement of the Formula 1 Dutch Grand Prix to Lagos on August 31, 2025, with an exclusive viewing experience at Herel Play, Ruxton Road, Ikoyi, Lagos. The event was a thrilling experience for fans, with cold bottles clinking, conversations roaring, and the energy electric. In a statement on Wednesday, the firm said […]