Tiger Beer to debut street football tournament in Nigeria
The competition, which begins in Awka, will feature non-professional players drawn from local communities in a 5-a-side knockout format. International premium brand Tiger Beer is set to bring its global football initiative, the Tiger Street Football Tournament, to Nigeria for the first time this October. The competition, which begins in Awka, will feature non-professional players drawn from […]
Obiagu Spirit on display Life Beer transforms Afiaolu Nnewi 2025 into a Cultural Spectacle
The 2025 Afia Olu Festival ended on a dazzling note in Nnewi on Saturday, with Life Beer at the heart of the celebration. The centuries-old New Yam festival, a proud marker of Igbo identity, came alive with music, dance, masquerades, and communal joy, leaving families, friends, and visitors with memories steeped in both tradition and […]
Heineken brings Formula 1 thrill to Lagos
Heineken brought the excitement of the Formula 1 Dutch Grand Prix to Lagos on August 31, 2025, with an exclusive viewing experience at Herel Play, Ruxton Road, Ikoyi, Lagos. The event was a thrilling experience for fans, with cold bottles clinking, conversations roaring, and the energy electric. In a statement on Wednesday, the firm said […]
Amstel Malta Honours Igbo Women at Enugu August Meeting
On Saturday, August 9, Amstel Malta, in partnership with the First Lady of Enugu State, Nkechinyere Mbah, joined scores of women to celebrate one of the most powerful traditions in Igbo culture: the annual Women’s August Meeting (Nzuko Umu Nwanyi). Held at Okpara Square, Independence Layout, Enugu, the event marked a vibrant celebration of Igbo […]
Maltina Brings Happy Moments to Ojude Oba 2025
As the colourful Ojude Oba festival kicks off today, Maltina, the malt drink from the stables of Nigerian Breweries Plc is bringing its signature warmth to the Festival in Ijebu Ode with a celebration rooted in heritage, family, and connection. True to its promise of Sharing Happiness, Maltina will light up the festival with child-like […]
The ‘Gold standard’: How Goldberg made Ojude Oba 2025 an even more iconic cultural showcase
Every year, people look forward to Ojude Oba, and the 2025 edition of Ijebu-Ode’s most storied festival did not disappoint. From the colourful aso-oke outfits to the grand horse displays and family parades, the festival was a beautiful celebration of Yoruba culture, thanks in no small part to Goldberg, the premium lager synonymous with honouring […]
Inside Heineken’s Ultimate UCL 2025 Final Experience
Saturday, 31st of March at the Lagos Continental, Victoria Island, was the kind of night true football lovers dream about. Heineken, the world’s most premium beer, brought the UEFA Champions League 2025 final to life in style with a high-energy watch party that honoured the passion of real hardcore fans. Held in Lagos and simultaneously […]
AMVCA11: Legend twist delivers big, sponsored trailblazer award of year
The 2025 Africa Magic Viewers’ Choice Awards (AMVCA), has been hailed as a landmark cultural event, celebrating the pinnacle of African entertainment as Legend Twist deliver big sponsoring Kayode Kasum as Nigeria film director. The brand infused the night with unforgettable flavour, blending bold taste with fashion, flair, and immersive brand experiences that lit up […]
Heineken 45 Collection Takes Centre Stage at AMVCA Afterparty
Heineken, a leading international beer brand, has successfully hosted the highly anticipated AMVCA Afterparty, bringing the week-long celebration of African film and fashion to an exciting close. The event seamlessly blended fashion, music, and premium refreshment, reinforcing Heineken’s evolution and commitment to elevating culture. Held on May 10 at Eko Convention Centre, the AMVCA Afterparty […]
How Amstel Malta Powered African Creativity at AMVCA 11
Amstel Malta recently reaffirmed its longstanding commitment to African storytelling and creativity as the headline sponsor of the 11th Africa Magic Viewers’ Choice Awards (AMVCA). From honouring industry icons to spotlighting emerging talent through initiatives like the Amstel Malta Monologue Challenge and Sleek MVPs competition, the brand played a central role in curating a dynamic […]