Amstel Malta Unveils “Be Your Best All Season Long” Campaign, Citywide Christmas Lightings, and the Debut of Amstel Malta Festiville in Aba
Amstel Malta, Nigeria’s leading premium malt brand, is set to elevate the festive season with a vibrant three-day lighting experience across the South-East and South-South, culminating in the launch of Amstel Malta Festiville experience in Aba, a grand Christmas destination making its debut in Aba. This initiative is part of Nigerian Breweries ‘Legendary Christmas’ campaign, […]
A Legendary Night for the Books: Wande Coal, Zlatan, Shoday Shutdown Goldberg’s Xmas Concert in Style
The Ibadan Polo Club was transformed into a pulsating arena of heat, rhythm and sound as Goldberg hosted Wande Coal, Zlatan, Shoday, DJ Neptune, Jerry shaffer and Tolu Daniels in one of the most electrifying concerts of the festive season. From early evening, fans poured in with anticipation, and by the time the lights came […]
Maltina Spreads happiness nationwide with dazzling Dual-City Christmas Light-Up in Abuja, Lagos
As part of Nigerian Breweries’ Legendary Christmas campaign, leading malt brand, Maltina, welcomed the start of the festive season with an extraordinary Christmas Light-Up across Lagos and Abuja, illuminating both cities with breathtaking displays of colour, warmth and community spirit. The ceremonies, held simultaneously on Sunday, November 30th, brought together government representatives, executives of Nigerian […]
7 Key Takeaways From Nigerian Breweries’ Legendary Christmas Press Cocktail
Detty December has officially begun. On November 26, media editors, cultural reporters, influencers and industry insiders gathered in Nomaada Lagos, Victoria Island for an intimate press cocktail hosted by Nigerian Breweries Plc. The event marked the official unveiling of “Legendary Christmas,” the company’s culture-defining festive agenda for 2025. The event marked the official unveiling of […]
Tiger Beer to debut street football tournament in Nigeria
The competition, which begins in Awka, will feature non-professional players drawn from local communities in a 5-a-side knockout format. International premium brand Tiger Beer is set to bring its global football initiative, the Tiger Street Football Tournament, to Nigeria for the first time this October. The competition, which begins in Awka, will feature non-professional players drawn from […]
Obiagu Spirit on display Life Beer transforms Afiaolu Nnewi 2025 into a Cultural Spectacle
The 2025 Afia Olu Festival ended on a dazzling note in Nnewi on Saturday, with Life Beer at the heart of the celebration. The centuries-old New Yam festival, a proud marker of Igbo identity, came alive with music, dance, masquerades, and communal joy, leaving families, friends, and visitors with memories steeped in both tradition and […]
Heineken brings Formula 1 thrill to Lagos
Heineken brought the excitement of the Formula 1 Dutch Grand Prix to Lagos on August 31, 2025, with an exclusive viewing experience at Herel Play, Ruxton Road, Ikoyi, Lagos. The event was a thrilling experience for fans, with cold bottles clinking, conversations roaring, and the energy electric. In a statement on Wednesday, the firm said […]
Amstel Malta Honours Igbo Women at Enugu August Meeting
On Saturday, August 9, Amstel Malta, in partnership with the First Lady of Enugu State, Nkechinyere Mbah, joined scores of women to celebrate one of the most powerful traditions in Igbo culture: the annual Women’s August Meeting (Nzuko Umu Nwanyi). Held at Okpara Square, Independence Layout, Enugu, the event marked a vibrant celebration of Igbo […]
Maltina Brings Happy Moments to Ojude Oba 2025
As the colourful Ojude Oba festival kicks off today, Maltina, the malt drink from the stables of Nigerian Breweries Plc is bringing its signature warmth to the Festival in Ijebu Ode with a celebration rooted in heritage, family, and connection. True to its promise of Sharing Happiness, Maltina will light up the festival with child-like […]
The ‘Gold standard’: How Goldberg made Ojude Oba 2025 an even more iconic cultural showcase
Every year, people look forward to Ojude Oba, and the 2025 edition of Ijebu-Ode’s most storied festival did not disappoint. From the colourful aso-oke outfits to the grand horse displays and family parades, the festival was a beautiful celebration of Yoruba culture, thanks in no small part to Goldberg, the premium lager synonymous with honouring […]