Owambe Talking Drummers : Going Where The Music Calls

The talking drum is a cultural asset of the Yoruba people. Many people see the talking drum as just a musical instrument, but that’s not all the talking drum is. It is an instrument of non-verbal communication, hence the name. What is spoken through it could range from simple signals to elaborately coded messages as […]

Goldberg Omoluabi Day…Bags Ooni’s Endorsement

Ahead of the inaugural edition of the Goldberg Omoluabi Day celebration conceived to celebrate individuals who have stayed true to the Yoruba tradition of hardwork and good character home and abroad, Nigerian Breweries’ premium lager brand,   Inspired by the values of an Omoluabi, an innate characteristic of an individual who understands the benefits of […]


Gulder Ultimate Search (GUS), Nigeria’s first reality TV show that dominated the Nigerian airwaves in the early 2000s, is making its triumphant return after seven years off air. Created and sponsored by Nigerian Breweries Plc, manufacturers of Gulder lager beer, GUS started in 2004 and enjoyed 11 seasons on air. The show went on to […]

Dj Kaywise, Small Doctor Crown New DJ King At Lagos Goldberg Takeover Party

With playlists that kept the audience active, in between smooth transitions, Goldberg ambassador, DJ Kaywise and Small Doctor crowned DJ XXX’s as the king of Goldberg’s Takeover Party after a high-stake battle with fellow contender, DJ XXX.   Goldberg, the premium quality Lager Beer, awarded DJ XXX and DJ XXX with a N250,000 and N150,000 […]

Nigerian Breweries Announces the Launch of new Brand “Desperados”

Desperados, the world’s first Tequila Flavoured Beer launched in Nigeria on December 12, 2020 with an exclusive party held at EbonyLife Place, Victoria Island, Lagos. This once-in-a-lifetime experience attracted a handful of partygoers who relished the sweet contrasting taste of fiery tequila and icy beer in one bottle. The lager first produced by Fischer Brewery, […]

Amstel Malta shows support for Nigerian youths, launches ‘My Time is Now’ campaign

Reiterating its commitment to helping Nigerians live their best life and attain their full potential, premium malt drink brand, Amstel Malta launched its ‘My Time is Now’ campaign to inspire people to follow their dreams. The campaign was launched in response to the saddening trend of young Nigerians- with a focus on millennials and GenZs- […]