Desperados Reimagines Love Season as a Bold Celebration of Self-Expression with TRAP’D

The Valentine’s season usually comes with roses, candlelight dinners and predictable playlists but this time, the favorite party beer for Gen Z, Desperados, put a unique spin on the usual tradition by disrupting with a unique maze experience. The event experience turned into a high-voltage arena of sound and self-expression, instantly resetting the tone for Valentine’s weekend. It was an epic night full of energetic crowds andcaptivating performances. From the moment guests stepped into the experience, it was clear that they were trapped in a maze, designed as a futuristic, and immersive playground. Each of the zones where layered with sound, light and interactive moments that pulled guests deeper into the experience.

True to Desperados’ unconventional spirit, the brand deliberately ditched predictable party clichés and instead embraced innovative, and edgy visuals that encouraged connection. The result was a celebration that reinforced Desperados as the brand that doesn’t follow the norm,but reimagines it. What made TRAP’D stand out wasn’t just the music- it was the atmosphere, the vibe and the people. Curated for bold and authentic party lovers and designed for those who prefer unforgettable nights over predictable plans. Desperados didn’t simply host a party. It set a cultural tone. And for those who missed it, the message was clear: next time, be in the room. Follow @desperadosng to stay updated for more exciting events.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website: nbplc.com

Picture of PRESS CONTACT:

PRESS CONTACT:

Uzodinma Odenigbo
Corporate Affairs Director
Uzodinma.Odenigbo@heineken.com

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