Heineken® Brings Dutch Football Legend, Clarence Seedorf and the UEFA Champions League Trophy to Nigeria

The UEFA Champions League Trophy Tour presented by Heineken® is bringing a legend of the game, Clarence Seedorf, who played for Ajax, Real Madrid, Inter Milan and AC Milan, to Nigeria.

The tour provides football fans around the world with a chance to be in close proximity of the iconic UEFA Champions League Trophy and the heroes of the game. In its fifteen-year history, the UEFA Champions League Trophy Tour presented by Heineken® has reached 31 countries across Africa, Asia, North and South America.

This year, the tour will visit Lagos and Abuja, both in Nigeria where Seedorf will commence on a trophy tour and play live in the Heineken Football Face-Off. Heineken®'s 2021/22 UEFA Champions League campaign entitled, “Cheers to All Fans”, highlights the inclusive nature of the game of football, communicating that football belongs to all passionate fans; regardless of gender, age, or tribe. Heineken® is bringing this to life for football fans across the globe with an extensive campaign and activation experiences open to all fans, enabling them to get closer to the iconic UEFA Champions League Trophy and legends of the game.

As part of its global campaign, the 2022 UEFA Champions League Trophy Tour presented by Heineken® will stop in Lagos, Nigeria on the 12th of April, and in Abuja, Nigeria on the 13th of April 2022. The two-day tour affords fans with a rare opportunity to take photos with the UEFA Champions League Trophy, meet UCL Legend Clarence Seedorf and experience the thrill of the tour in their hometown.

Clarence Seedorf is considered one of the most successful players in UEFA Champions League history as he is the first and currently the only player to have won the UEFA Champions League Trophy with three clubs: Ajax in 1995, Real Madrid in 1998 and twice with AC Milan in 2003 and again in 2007. Clarence Seedorf has a historic link to the UEFA Champions League and plays a significant role in demonstrating the intense passion for the tournament.

With a rich portfolio, brewed by experts and loved by all, we are brewers at heart. Since the introduction of our flagship brand and the Nation’s Number 1 Beer: Star Lager Beer in 1949, we have expanded our Lager portfolio and introduced an unmatched range of Non-Alcoholic, Stout and Spirit Drinks. Over 21 brands enjoyed locally and globally, we are customer centric and dedicated to diverse products that cater to our growing consumer expectations.

Key Dates:
● Trophy Tour Stop 1- Lagos Nigeria 12th April.
● Trophy Tour Stop 2 - Abuja Nigeria 13th April 2022

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.

About the UEFA Champions League Trophy Tour presented by Heineken® :
The Trophy Tour is a chance for football fans around the world to get closer to the iconic UEFA Champions League Trophy. Heineken®’s 2021/22 UEFA Champions League campaign entitled, “Cheers to All Fans”, highlights that football belongs to all passionate fans and challenges the stereotype that football belongs to men, as 4 in 10 fans of football globally are women.

The Trophy Tour concept was developed to enable fans everywhere to be able to get closer to the UEFA Champions League competition, particularly those who would normally only be able to experience the competition through watching it on the television. Over 60% of UEFA Champions League fans enjoy the competition from outside Europe, so through the Trophy Tour, Heineken® helps UEFA to extend the reach to a global fan base in key markets.

About Nigerian Breweries PLC :
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website: nbplc.com



Sade Morgan
Corporate Affairs Director



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