The Bole Festival in Port Harcourt has always been a vibrant celebration of culture, food, and community, but this year’s edition was truly one for the books. On the 31st of August and 1st of September, over 5,000 people gathered each day to experience the festival’s unique blend of tradition and modernity, and at the heart of the excitement was the much-anticipated soft launch of Legend Twist.
Legend Twist made its grand entrance onto the scene, and it couldn’t have chosen a better stage than the Bole Festival. With its bold flavours of Pineapple, Ginger and Lemon, dynamic energy, and a focus on celebrating life’s vibrant moments, Legend Twist captured the essence of what the Bole Festival is all about—bringing people together to enjoy the richness of Port Harcourt’s culture in a fresh and exciting way.
Bole Festival served as the perfect backdrop for Legend Twist’s soft launch, introducing the brand to an eager audience. Attendees had the chance to be among the first in the city to experience Legend Twist, and the response was overwhelmingly positive. Festival-goers embraced the brand’s ethos of adding a twist to life’s everyday moments, making Legend Twist an instant hit.
“We couldn’t have asked for a better way to introduce Legend Twist to Port Harcourt,” said Ifeyinwa Madu, Senior Brand Manager,Legend Twist, Nigerian Breweries Plc. “The energy, the culture, and the incredible turnout at the Bole Festival made it the ideal setting for our soft launch. We’re thrilled with the response and excited to see how Legend Twist will continue to resonate with our audience.”
Beyond the excitement of the soft launch, Legend Twist’s involvement in the Bole Festival underscored its commitment to celebrating the local culture and fostering community connections. The brand’s activation was not just about promoting a new product—it was about enhancing the festival experience and creating memorable moments for everyone in attendance.
Follow @legendnigeria on social media for more updates on where Legend Twist is coming to next.
