Heineken elevated the festive experience in December with its presence at the maiden edition of Detty Dec Fest, the month-long cultural celebration that delivered the best of music, nightlife, and unforgettable shared moments. As part of its Legendary Christmas campaign powered by Nigerian Breweries, Heineken brought the refreshing “Ahhh” to fans and festival lovers from December 7th to 31st, creating premium experiences.

From the moment the festival kicked off, Heineken set the rhythm with an immersive brand activation that perfectly blended festive excitement with the brand’s signature premium feel. Guests enjoyed refreshing Heineken servings all night.

Detty Dec Fest delivered some of Nigeria’s most celebrated performers, and Heineken matched that energy with world-class engagement. From Juma Jux’s mindblowing aerial stage entrance to Busta Rhymez’s speedy verses and Gunna’s electric rap performance. 

Guests explored the Heineken bar, interacted with branded touchpoints that kept the festival buzzing. The refreshing taste of Heineken became the companion to every performance, every dance moment, and every night out.

Heineken’s involvement in Detty Dec Fest marked just one part of a larger December lineup that included Davido’s 5ive Alive Tour in Abuja and four epic nights at Flytime Fest in Lagos. Together, these touchpoints embodied Heineken’s commitment to powering Nigeria’s biggest cultural moments during the festive season.

As 2025 drew to a close, one thing was clear: Heineken amplified the festive season – from the electrifying atmosphere to the iconic Ahhh, the brand helped set the tone for a truly legendary December.