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LEGEND INNOVATES WITH 45CL SLEEK BOTTLE

Nigeria’s leading stout brand, Legend Extra Stout has extended its market penetration with the launch of a new 45cl sleek bottle. The new product size was unveiled at a special celebration ceremony recently in Lagos.

The event which was tagged the “Power of 45” had hundreds of consumers and revelers in attendance, as they got the chance to have a first look at the new offering from Legend Extra Stout.

Portfolio Manager, National Premium Lager, NB Plc, Sarah Agha expressed her delight at the consumers’ positive reaction to the innovation. According to her, the rich history of Legend Extra Stout is one that is replete with novelty because the brand continuously focuses on optimum consumer satisfaction.

This unique stout brand has undergone evolutions in times past. Since it was first launched in 1992, the brand has proven its prominence in the beer industry and has undergone various changes in its bottle shape and labeling. Now, we are introducing an all-new size, a 45cl sleek master that encapsulates our new brand narrative. Our message to our consumers is – go out and pick your size! It doesn’t matter if you are a 33cl, 60cl or 45cl guy, as long as you are true to yourself, you are a Legend.”

According to Sarah Agha, this new bottle affirms the unique positioning of Legend Extra Stout as the unique bitter tasting stout of choice for the sociable, modern, ambitious and courageous Nigerian who is yearning to enjoy the finer things in life.

The launch event was full of exciting moments as some of Nigeria’s A-list performers including Timaya and Chike treated hundreds of consumers to breathtaking performances.

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l-r: Sales Director, NB Plc, Uche Unigwe; Portfolio Manager, National Mainstream, NB Plc, Sarah Agha; Managing Director/Chief Executive Officer, NB Plc, Jordi Borrut Bel and Marketing Director, NB Plc, Emmanuel Oriakhi at the unveiling of the all new 45cl Legend Extra Stout bottle in Lagos

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About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website: nbplc.com

PRESS CONTACT:

PRESS CONTACT:

Sade Morgan
Corporate Affairs Director
Sade.morgan@heineken.com

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