Mark Van Iterson Speaks At Fashion Business Series And More Highlights From Day 2 Of #HeinekenLFDW17

The Heineken Lagos Fashion and Design Week kicked off on Day 2, October 26, 2017 with the Fashion Business Series, a platform that serves as a forum for fashion experts and entrepreneurs to exchange ideas, network and explore strategies to grow the African fashion industry.
 
Themed 'Technology and The African Fashion Industry; What lies ahead?', the series featured Mark van Iterson, Global Head Design of Heineken; Cosmas Maduka, resident/CEO, Coscharis Motors; Sissi Johnson, Brand Strategist; Mode Aderinokun, Founder, Studio Modé among others. 
 
While speaking on the importance of Technology in the African industry, Mark van Iterson emphasized that technology provides a collaborative platform for stakeholders in the fashion industry to cross pollinate ideas to enrich consumer experience. “As product designers at Heineken, we collaborate with technologists and fashion designers to inspire innovation”. We are always in on building an experience around Heineken. Not just for the bottle or the can, but everything around it and fashion is an important part of that.”

Mark stressed the importance of technology in creating a platform for African designers to showcase their talents and making sure that creativity can flourish in the continent’s fashion industry through the Heineken Africa Inspired Fashion Challenge and the Lagos Fashion and Design Week which Heineken sponsors.
 
The Heineken Lagos Fashion and Design Week continues on Friday, October 27, with more collection showcase from top African designers and the Heineken African-Inspired Fashion Collection on Saturday, 28 October, 2017.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website: nbplc.com

Picture of PRESS CONTACT:

PRESS CONTACT:

Sade Morgan
Corporate Affairs Director
Sade.morgan@heineken.com

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