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MDA8 Begins With Explosive New Dance Style

In what is bound to be a very exciting year for Nigerian consumers, families and dancers, Maltina, the premium non-alcoholic malt drink has set the stage for season eight of the popular family dance show, Maltina Dance All (MDA). The 2014 edition tagged “The Rhythm of Happiness” will chronicle a new dance style known as Rhythm of Happiness Dance (ROHD).

The audience was excited when Osas Ighodaro, Comedians Gbenga Adeyinka 1st , Oluwasegun Ogundipe (Aka Laffup) and Chigul opened the show with a powerful demonstration of the ROHD earning themselves applause from the crowd in the jam packed Silverbird Galleria, Lagos venue of the press conference heralding the beginning of the season.

Renowned for “sharing happiness” and promoting togetherness with friends and loved ones, the MDA is the consumer engagement and experiential marketing platform that the brand deploys to resonate with esteemed consumers and the society in general.

Speaking at the press briefing Mr. Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries plc represented by Mr. Edem Vindah, Corporate Media/Brand PR Manager said “the dance performance we have just seen is a tip of the iceberg from this season of Maltina Dance All. As we all know, it is the foremost experiential and sponsorship platform of the Maltina brand renowned for promoting togetherness with friends and loved ones. The TV show, which made its debut in 2007, has remained Nigeria’s first and only family dance TV show featuring families from various regions across the country.”

He added that the show is “about the emotions, excitement, fun and the unbreakable bond that ten families will showcase when they challenge themselves by learning and performing various dance styles in the famous Maltina Dance All academy.”

On what is up for grabs for this year’s edition, the Corporate Affairs Adviser said the winning family will go home with the grand prize of a whooping sum of N10 million. The first and second runners up will also get N3 million and N1 million respectively. This is a considerable increase from the N6 million, N1 million and N500, 000 won last year by contestants.

The show proper will be preceded by regional auditions which will kick off in Port Harcourt at the Atrium Event Center on July 18th – 19th; Lagos – National Theatre on July 24th – 26th and Abuja – Nicon Luxury Hotel on August 1st – 2nd.Interested Nigerians can go online and register at or they can register at the venues of the auditions for a chance to participate. They can also visit for more information.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website:



Sade Morgan
Corporate Affairs Director



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