Nigerian Breweries has announced the launch of a unique refreshing brand – Stella Lager Beer.
Stella Lager Beer is a product of a very innovative and unique brewing technique, brewed with 100% natural ingredients – the finest malted barley, high quality pops, and the best quality water. The new offering is a clean, crisp refreshing lager beer that is original in its recipe, brewing process and taste. It also delivers a refined and consistently smooth lager taste with intense refreshment.
Stella Lager Beer is the perfect companion to celebratory moments offering a rich, smooth taste crafted using the finest ingredients “The Stella Lager brand is what many would refer to as ‘cool’.” says Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc. “Yes, it is targeted at young confident Nigerians who feel comfortable in their own skins, but this is because it is exactly how the Stella Lager brand feels and tastes- new, fresh and unique. This is why we at Nigerian Breweries are delighted to be launching it to our millions of customers in Nigeria at this time, because we know they can identify with the personality of the brand.”
Nigerian Breweries is offering consumers tons of enjoyment with this unveil, while also using the product to rally around the qualities of an ideal man. Stella Lager beer also retails at the same price points as other existing premium lager in the market and is therefore within the majority’s reach.