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#NeverWatchingAlone: Heineken Brings Fans Together For The UCL With Nancy Isime, Chike, Uti and More

With 380 million fans tuning in every week, the UEFA Champions League is the most prestigious club football competition. As the biggest clubs across the globe clash for the trophy, fans watch on and absorb all the spectacle on show.

Music superstar, Chike, media personalities, Nancy Isime, Uti Nwachukwu, Samantha Walsh, and VJ Adams, have just announced exciting activities in collaboration with Heineken for the 2020/2021 UCL season.
As many music fans know, Chike is one of the fast-rising artists in the Nigerian music industry and is commonly found at the centre of football conversations. He is joined by former Big Brother Naija winner, Uti Nwachukwu, whose previous work includes acting as a football analyst on SuperSport; VJ Adams, Nigeria’s biggest e-sports fanatic; and renowned media personalities and football enthusiasts such as Nancy Isime and Samantha Walsh.

Fans and consumers will be at the centre of exciting activities driven by these celebrities and they include the UEFA Champions League Trivia Nights, match day conversations, and special giveaways containing limited-edition Heineken merchandise starting from the UCL games in the Round of 16 until the final match on May 29.

Other activities planned with the celebrities include in-game match discussions, live watch-along sessions of the UCL matches on social media, and the Heineken UEFA Champions League experience hosted exclusively by VJ Adams across target cities in the east and south-south, including Enugu to Owerri, Port Harcourt, Onitsha, and Warri.

With the help of Heineken’s celebrity friends, fans and consumers will have the platform and avenue to share their thoughts about every game as they enjoy premium football with a cold bottle or can of the premium Heineken lager beer.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website:



Sade Morgan
Corporate Affairs Director



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