Nigerian Breweries announce new addition to portfolio, malt-infused energy drink

Nigeria’s leading brewery, Nigerian Breweries has in a press conference held on the 4th of November, 2022, announced the addition of a new drink to its portfolio, Zagg. The new addition is a malt-infused energy drink created for everyone who has an active lifestyle.

“Zagg was brewed to help the average Nigerian keep up with the demands of everyday life. Regardless of our professions, fields and interests, we all engage in high-energy activities, whether mental or physical,” said Elohor Olumide-Awe, the brand’s representative and Portfolio Manager, Non-Alcoholic brands, Nigerian Breweries PLC at the press conference. “Zagg was created to ensure that we can all keep our energy levels up as we tackle activities and challenges redolent of adulthood.”

“Beyond being an energy booster, Zagg is also a challenge; a dare to be extraordinary and dynamic,” she stated. “It is quite rare to come across a malt-infused energy drink. We chose to make Zagg a fusion of ingredients that are normally brewed separately to show our consumers that they do not have to be one thing. They can be jacks of different trades and be masters of them all.”

Zagg will be available for purchase from Saturday, 5th November 2022 to consumers aged 18 and above. “Be sure to look out for the iconic thunderbolt in all the supermarkets and stores near you. We are ensuring widespread distribution of Zagg across the nation to make sure that nobody, no Nigerian is left out of the Zagg experience.”

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website: nbplc.com

PRESS CONTACT:

PRESS CONTACT:

Sade Morgan
Corporate Affairs Director
Sade.morgan@heineken.com

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