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Zagg Launch Party Creates Exciting Experience

An exquisite new energy drink has been introduced to the Nigerian market. Positioned to stand out amongst its peers, the new release, a malt-infused energy drink, Zagg, was launched at a glamorous event on the 5th of November 2022 at Landmark Beach Lagos.

At the launch event, the brand new energy drink, Zagg, was introduced amongst fanfare, with the host thrilling guests with an array of exciting activities. From skateboarding and quad bike riding to paintballing, all in attendance had an exciting experience, fueled by the new cool drink on the block.

“Zagg, for us, is not another addition to our burgeoning portfolio or an attempt to divert the saturated energy drink market,” the Portfolio Manager, Non-Alcoholic brands, Nigerian Breweries Plc, Elohor Olumide-Awe, expressed at the launch. “It is a redefinition of culture.”

“With Zagg, we are challenging consumers to be unapologetically multifaceted. Zagg is bold, dynamic and non-conforming, and everyone will agree that in the end, we have created perfection. With Zagg, we hope to instill that confidence in every Nigerian and nourish them on their journey to unbound authenticity.”

Gracing the event were many of Nigeria’s favourite faces and celebrities, including Ex-Big Brother Naija Housemate, Sammie, Angel Obasi and Ex-Project fame contestant, Okaemute . The event was a flavorful mix of personalities, much like the new drink is lauded to be.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website:



Sade Morgan
Corporate Affairs Director



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