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Nigerian Breweries crown GUS 12 winner, award prizes up to N50million

Following 3 months of holding millions of viewers spellbound with an impressive visual performance, Nigeria’s ultimate reality TV show, Gulder Ultimate Search has awarded its Age of Craftsmanship winner grand prizes up to N50 million at a grand coronation party which held at Cilantro Lagos on Friday 21 January, 2022.

Top celebrities, high profile celebrities and A-list artists present at the event include CEO, HipTV, Ayo Animashaun; CEO Oracle Experience, Felix King; renowned OAPs, Olisa Adibua and Dotun; Ex BBNaija housemate, Elozonam; Popular Nigerian artist, Buju; and top Nigerian breweries executives such as Managing Director/CEO, Nigerian Breweries Plc, Hans Essaadi; Corporate Affairs director of Nigerian Breweries Plc, Sade Morgan; and Supply Chain Director, Nigerian Breweries Plc, Martin Kochl amongst others.

Odudu Ime Otu who showed profound resilience, beating 17 other contestants to emerge winner of the N20 million grand prize, also bagged an all-expense-paid trip to Dubai as well as a brand new car. Runners up 26-year old Adedamola Adewale Johnson and 25-year old Damilola Odedina were awarded N3 million each.

Commenting on the success of the show, Managing Director, Nigerian Breweries Plc, Hans Essaadi said: “There are three words that come to mind when I think about this edition of the Gulder Ultimate Search and they are impressive, challenging, and entertaining. From the moment we announced the start of the auditions, we were impressed by the massive turnout of young Nigerians.”

“Considering that the show had been rested for seven years, we were also pleased to welcome the younger generation who also embraced the program and kept the conversation on social media. What was also impressive was what we received from Lagos and the community that hosted us for which we are grateful. Through it all, we delivered a visual that generated a lot of conversation, diverse rules and a passionate fan base. We are delighted to have had such an entertaining program and we look forward to building on this dynamic platform to make the next edition even more successful.”

Themed “Age of Craftsmanship”, the show which kicked off on the 16th October, 2021 was hosted by Nigerian actress, model and TV Presenter, Toke Makinwa. The 18 contestants for the Gulder Ultimate Search 12 Age of Craftsmanship were: Damola Johnson, Mfon Mikel Esin, Iniabasi Umoren, Samson Onoja Abah, Gerald Odeka, Samuel Ishmael, Tobechukwu Okoye, Emmanuel Nnebe, Jennifer Okorie, Chidimma Okeibe, Omokhafe Bello, Esitima Edem, Godswill Oboh, Olayinka Omoya, Damilola Odedina, Solomon Yankari, Osasere Agbonile, and Odudu Otu.

Introduced in 2004 and sponsored by Nigerian Breweries Plc to promote the Gulder Lager Beer, the survivor-themed reality TV series camps contestants in a jungle where they have to outwit each other under harsh terrain as they go in search of a hidden artefact. The competition requires high intellectual skill and intelligence as contestants have to decode clues and use maps to identify and trace the location of the artefact. A winner emerges when a contestant finds the historic item and the competition.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website:



Sade Morgan
Corporate Affairs Director



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