In her own remarks, the Corporate Affairs Director, Nigerian Breweries Plc, Sade Morgan described the 75 years anniversary celebration of the company as a major milestone that deserves to be celebrated given the company’s rich heritage and track record of growth and strong performance.
Commenting on the anniversary logo, Morgan stated that the logo depicts a bust of excitement, youthfulness, the green and white green of the Nigerian flag as a proudly Nigeria company.
Outlining the series of activities to mark the year-long anniversary with all its stakeholders the Corporate Affairs Director revealed that the company would launch its new website on November 16, 2021, which is the actual anniversary date to be followed by a line-up of internal engagement activities.
She also disclosed that there would be a series of consumer activations, sponsorship, and celebratory activations nationwide as well as social media campaigns across the different channels.
Nigerian Breweries Plc, a member of the Heineken group is the pioneer and largest brewing company in Nigeria was incorporated in 1946 as "Nigerian Brewery Limited". In June 1949, the Company recorded a landmark when the first bottle of STAR lager beer rolled out of its Lagos Brewery bottling lines.
From a humble beginning in 1946, the company now has nine fully operational breweries from which its high-quality products are produced and distributed to all parts of Nigeria, in addition to the two malting plants in Aba and Kaduna. It also has Sales Offices and Distribution Centers across the country. For seven and half decades, the beer giant has produced iconic brands in the Nigerian market.
Nigerian Breweries Plc has a rich portfolio of high-quality brands that include Star Lager beer; Heineken, Gulder, Maltina, Fayrouz, Star, Climax, Legend extra stout, Amstel Malta, Goldberg, 33 Export, Life Continental, Malta Gold, Hi-Malt, More, Turbo King, and the recently launched Desperado.
As a major brewing company, the company encourages and continues to play major roles in, the establishment of ancillary businesses. These include manufacturers of bottles, cans, crown corks, labels, cartons, and plastic crates as well as service providers including those in the hospitality sector, distribution, transport, event management, advertising, and marketing communication.