Search
Close this search box.

Star Lager Beer Now Official Beer Partner For Chelsea FC In Nigeria

Nigeria’s leading premium beer, Star Lager, has signed a new partnership agreement with top English Premiership club, Chelsea Football Club.

The partnership agreement, which was recently announced at a press conference in London, will see Star Lager Beer become the official beer partner of Chelsea FC.

Coming on the heels of similar partnerships with six other European clubs; Arsenal, Manchester City, Juventus, Real Madrid, Paris Saint-Germain (PSG) in 2016 and FC Barcelona in 2017, this new partnership will solidify the brands claims to football, as Star Lager will have the special rights to boost the club’s visibility in Nigeria.

Marketing Director, Nigerian Breweries Plc, Franco María Maggi, commenting on the new partnership, said,

“The partnership with Chelsea provides us with an remarkable platform to broaden the brand’s profile and its values, while giving us another opening to create distinctive and shining experiences for football fans and Star lager consumers.”

The agreement has several angles, but one of the most notable is the fact that every year a number of football fans across the country will get to watch live Chelsea FC matches in London, England and enjoy numerous other benefits and experiences, that all Nigerian football lovers will appreciate.

Also commenting on the partnership, Portfolio Manager, National Premium, Nigerian Breweries Plc, Tokunbo Adodo said,
“Star Lager is pleased to be partnering with Chelsea, a club like our own brand, with a rich culture, heritage and history. This new partnership will significantly strengthen our existing partnership portfolio, and is part of a wider strategic intent to be seen as the beer brand of football.”

Nigerian Breweries, makers of Star Lager Beer, is Nigeria’s pioneer and largest brewery. Incorporated in 1946, Nigerian Breweries introduced Star lager beer into the Nigerian market on June 2, 1949 as the first indigenously brewed beer in a market that was dominated exclusively by imported brands.

Star Lager is largely responsible for the growth of the Nigerian indigenous beer industry, as its success story has influenced the introduction of other successful brands.

As a result of the brand’s successful football initiatives in the country, it has become a reference point for corporate sponsorship and development of local and international football in Nigeria.

Founded in 1905, Chelsea FC is a professional football club based in London, England and the reigning Champions of the English Premier League. The club is also one of the oldest and most valuable football clubs in the world. Chelsea’s regular kit colors are royal blue shirts and shorts with white socks.

A few notable Nigerians who have played in the club include Nigeria’s current national team captain, John Obi Mikel, Nigerian midfielder, Victor Moses, Defender, Kenneth Omeruo, and Forward, Celestine Babayaro amongst others.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website: nbplc.com

PRESS CONTACT:

PRESS CONTACT:

Sade Morgan
Corporate Affairs Director
Sade.morgan@heineken.com

Share:

Facebook
Twitter
LinkedIn
WhatsApp
Email

We use cookies to deliver the best possible experience on our website. To learn more, visit our PRIVACY POLICY. By continuing to use this site or closing this box, you consent to our use of cookies. VIEW COOKIE POLICY