Star lager, Nigeria’s favourite beer and the nation’s number 1 brand has reinforced its strong creative credentials in marketing, advertising, and consumer engagement by winning the “Grand Poster” Award, “Best Creative” Award, and the “Grand Prix” Award at the Outdoor Advertising Association of Nigeria (OAAN) Awards.
At the 8th OAAN Exhibition and Poster Awards held at the Eko Hotel, Lagos, Star was awarded the “Grand Poster Award” for producing the best creative among all the brand winners in 8 categories. The categories included Dairy/Food/Beverages; Non Alcoholic drinks; Alcoholic drink and Electrical/Electronics. Other categories were Public Service; Telecoms/ICT; Household and Financial Services.
Star also received the “Best Creative award” and the “Grand Prix Award” for the most innovative Brand in Outdoor Advertising 2014. Mr. Charles Chijide, President OAAN, said “the award was initiated to reward excellence in outdoor creativity”. According to him, it was the association’s way of appreciating the cerebral work that has gone into creating the messages through which advertisers connect with their various targets using the OAAN platform.
Walter Drenth, Marketing Director, Nigerian Breweries Plc said: “Since the start of 2012 we have been focusing on how to improve our Outdoor advertising creative for all the brands. I find outdoor a very important connection moment, but the creativity and presentation needs to be on point to create maximum impact and effectiveness. In essence Outdoor creativity is an art which is sometimes underestimated. We are very proud to have won these three fantastic Outdoor Awards; it’s a great recognition for the Star team and Nigerian Breweries. We thank the Outdoor Advertising Association of Nigeria (OAAN) for these three important Awards for Star.