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Tiger Beer Continues Transforming Urban Spaces with an Unveil of the First Tiger Den.

A visit to Price Pointe Bar Ilupeju, Lagos greets you with a new beautifully crafted structure, which leaves you with a wonderful impression at first sight. Unlike the old bar setting, people looking to unwind will be drawn towards the transformed space, remodeled and upgraded by Tiger Beer, allowing for better guest experiences.

As part of efforts aimed at cushioning the effect of COVID-19 on businesses across the country, world-acclaimed lager, Tiger Beer, brewed by Nigeria’s leading brewer, Nigeria Breweries Plc, has launched its first Tiger Den in Lagos.

Tiger Den is a bespoke outlet borne out of the need to strategically upcycle existing outlets thus elevating not only the ambience of the space but also the experience for consumers. The project will see more remodeling and renovation of several bars across Nigeria thereby strengthening the brand’s relationship with outlets.
The grand opening of the first Tiger Den, located at Price Pointe, Ilupeju, Lagos, held on Thursday, October 1, 2020, creates a partnership that will bring the tiger brand experience closer to consumers in this axis.

Tiger Den is specially branded to provide consumers with better ambience and a more enjoyable bar experience while giving beer-lovers the opportunity to enjoy their favourite Tiger Beer and other Nigerian Breweries brands.

National Trade Marketing Manager, Nigerian Breweries Plc, Funso Ayeni stated at the event that ‘’the bar will open every day of the week and consumers will enjoy the best of Tiger beer and other Nigerian Breweries brands at the cheapest prices’’.

Speaking further at the event, Senior Category & Channel Manager-Premium, Nigerian Breweries Plc, Chris Ibeh had this to say- ‘‘We will have more partnerships before the end of the year, creating more of these experiences for more consumers across several parts of the country’’.
Tiger Beer was launched in Nigeria back in April 2018 and has already made giant strides in the Nigerian beer market. The grand opening of the first Tiger Den is part of a captivating initiative which will have consumers conquer their fears and express freedom, as the brand seeks to communicate its unique brand messaging;  “Uncaged”.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website:



Sade Morgan
Corporate Affairs Director



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