Nigerian Breweries Validates Agronomic Viability of Domestic Barley, Urges Infrastructure Investment for Commercial Scale-Up

RINGIM, JIGAWA STATE, NIGERIA Nigerian Breweries Plc (NB Plc) showcased  the successful cultivation of locally grown barley at its Maltina Barley Field Day in Ringim, Jigawa State.  This marks a major step towards reducing Nigeria’s reliance on imported malted barley, and building a  locally independent supply chain. While the event validated the crop’s genetic and soil compatibility in  Northern Nigeria, the company emphasized that scaling production will  require urgent ecosystem  interventions, particularly in irrigation and mechanization.  Nigeria currently imports approximately 200,000 tons of malted barley annually. The Maltina Barley  Programme was designed to localize this supply chain while creating new opportunities for smallholder  farmers in Northern Nigeria. This season, over 1,000 small-holder farmers participated in the pilot phase  of the program cultivating the crop, with an expected yield exceeding 1,000 tons. The farmers received a  structured off-taker guarantee, alongside the provision of quality seeds, fertilizers, and mechanized  services through partners like OCP Africa and Hello Tractor.  The success of this foundational harvest builds on extensive Research & Development. In collaboration  with the Lake Chad Research Institute (LCRI) and French breeder Secobra Research, the programme  successfully adapted barley to Northern Nigerian conditions,, leading to the 2024 registration of three  high-yield, climate-adapted barley varieties by the National Agricultural Seed Council: Traveler,  Explorer, and Prunella.  Despite this agronomic breakthrough, NB Plc emphasized that the current yield is only the beginning of a  long-term agricultural transformation.  “The Maltina Barley Project is a long-term commitment. It is a marathon, not a sprint,” stated Thibaut  Boidin, MD/CEO of Nigerian Breweries Plc. “For this reason, sustained government partnership will be  critical, particularly in the areas of irrigation infrastructure, mechanisation, access to quality inputs, and  extension support”.  Speaking on the agronomic and supply chain realities, Federico Agressi, Supply Chain Director at  Nigerian Breweries Plc, noted the vast potential of the project if properly supported: “The Maltina Barley  Program represents a strategic opportunity to introduce a new crop into Nigeria’s agricultural ecosystem,  which will support economic diversification and strengthen local industry. With proven agronomic  feasibility, strong market demand, and sustained stakeholder engagement, this program can transform  Nigeria’s barley industry and create meaningful prosperity for thousands of rural farming households”.  The potential for expansion is significant. A joint study commissioned with IDH and Dalberg has  identified over 400,000 hectares of farmland suited for barley across Jigawa, Bauchi, Kano, Plateau, and  Yobe states. The programme has also attracted climate-smart agricultural funding, including £330,000  from the UK-funded Propcom+ initiative for the 2026 season.  Nigerian Breweries has set a target to integrate 20,000 farmers into the barley value chain by 2030.  However, the company reiterated that achieving this goal will require sustained collaboration across the  public and private sectors, alongside investments in irrigation, mechanization and policy stability,  including transitional import allowances while domestic production capacity continues to scale. 

Desperados Reimagines Love Season as a Bold Celebration of Self-Expression with TRAP’D

The Valentine’s season usually comes with roses, candlelight dinners and predictable playlists but this time, the favorite party beer for Gen Z, Desperados, put a unique spin on the usual tradition by disrupting with a unique maze experience. The event experience turned into a high-voltage arena of sound and self-expression, instantly resetting the tone for […]

Nigerian Breweries Plc Records N1.5 Trillion Group Revenue In 2025

Nigerian Breweries Plc, the foremost brewing company in Nigeria, has recorded a group revenue of N1.5 trillion for the financial year ended 31st December 2025. The revenue represents an increase of 35% over the N1.1 trillion recorded in the corresponding period in 2024. The full-year 2025 audited results showed that the company made a rebound […]

Maltina Spreads happiness nationwide with dazzling Dual-City Christmas Light-Up in Abuja, Lagos

As part of Nigerian Breweries’ Legendary Christmas campaign, leading malt brand, Maltina, welcomed the start of the festive season with an extraordinary Christmas Light-Up across Lagos and Abuja, illuminating both cities with breathtaking displays of colour, warmth and community spirit. The ceremonies, held simultaneously on Sunday, November 30th, brought together government representatives, executives of Nigerian […]

7 Key Takeaways From Nigerian Breweries’ Legendary Christmas Press Cocktail

Detty December has officially begun. On November 26, media editors, cultural reporters, influencers and industry insiders gathered in Nomaada Lagos, Victoria Island for an intimate press cocktail hosted by Nigerian Breweries Plc. The event marked the official unveiling of “Legendary Christmas,” the company’s culture-defining festive agenda for 2025. The event marked the official unveiling of […]

NB PLC RECORDS N1.04 TRILLION REVENUE IN NINE MONTHS

Nigerian Breweries Plc, the foremost brewing company in Nigeria, has posted a Group Revenue of N1.04 trillion for the nine-month period ended September 30, 2025, representing a 48% growth over the N703 billion recorded in the corresponding period in 2024.  According to the unaudited results released on NGX portal, the Cost of Sales rose from […]

Nigerian Breweries Empowers 360 Retailers Nationwide With Business Training

Nigerian Breweries Launches Customers Empowerment Program to Foster Sustainable Growth Nigerian Breweries Plc, Nigeria’s foremost brewing company has launched an empowerment program, tagged EDGE, “Empowerment to Drive Growth & Excellence”, designed to upskill its customers nationwide, enhancing their entrepreneurial capacity and driving sustainable growth. The initiative will benefit 360 high-value retail outlets and sub-distributors across 12 […]

Q2 2025: NIGERIAN BREWERIES PLC RECORDS N733.19 BILLION REVENUE

Nigerian Breweries Plc, the foremost brewing company in Nigeria, has announced a revenue of N733.19 billion for the second quarter of the 2025 financial yea, a 53% increased compared to N478.84 billion  recorded in the same period of 2024. According to the provisional result,net profit for the second quarter of 2025 stood at N88.06 billion, marking […]

Maltina Brings Happy Moments to Ojude Oba 2025

As the colourful Ojude Oba festival kicks off today, Maltina, the malt drink from the stables of Nigerian Breweries Plc is bringing its signature warmth to the Festival in Ijebu Ode with a celebration rooted in heritage, family, and connection. True to its promise of Sharing Happiness, Maltina will light up the festival with child-like […]