A Legendary Night for the Books: Wande Coal, Zlatan, Shoday Shutdown Goldberg’s Xmas Concert in Style
The Ibadan Polo Club was transformed into a pulsating arena of heat, rhythm and sound as Goldberg hosted Wande Coal, Zlatan, Shoday, DJ Neptune, Jerry shaffer and Tolu Daniels in one of the most electrifying concerts of the festive season. From early evening, fans poured in with anticipation, and by the time the lights came […]
Tiger Beer to debut street football tournament in Nigeria
The competition, which begins in Awka, will feature non-professional players drawn from local communities in a 5-a-side knockout format. International premium brand Tiger Beer is set to bring its global football initiative, the Tiger Street Football Tournament, to Nigeria for the first time this October. The competition, which begins in Awka, will feature non-professional players drawn from […]
Obiagu Spirit on display Life Beer transforms Afiaolu Nnewi 2025 into a Cultural Spectacle
The 2025 Afia Olu Festival ended on a dazzling note in Nnewi on Saturday, with Life Beer at the heart of the celebration. The centuries-old New Yam festival, a proud marker of Igbo identity, came alive with music, dance, masquerades, and communal joy, leaving families, friends, and visitors with memories steeped in both tradition and […]
Heineken brings Formula 1 thrill to Lagos
Heineken brought the excitement of the Formula 1 Dutch Grand Prix to Lagos on August 31, 2025, with an exclusive viewing experience at Herel Play, Ruxton Road, Ikoyi, Lagos. The event was a thrilling experience for fans, with cold bottles clinking, conversations roaring, and the energy electric. In a statement on Wednesday, the firm said […]
Amstel Malta Honours Igbo Women at Enugu August Meeting
On Saturday, August 9, Amstel Malta, in partnership with the First Lady of Enugu State, Nkechinyere Mbah, joined scores of women to celebrate one of the most powerful traditions in Igbo culture: the annual Women’s August Meeting (Nzuko Umu Nwanyi). Held at Okpara Square, Independence Layout, Enugu, the event marked a vibrant celebration of Igbo […]
Inside Heineken’s Ultimate UCL 2025 Final Experience
Saturday, 31st of March at the Lagos Continental, Victoria Island, was the kind of night true football lovers dream about. Heineken, the world’s most premium beer, brought the UEFA Champions League 2025 final to life in style with a high-energy watch party that honoured the passion of real hardcore fans. Held in Lagos and simultaneously […]
AMVCA11: Legend twist delivers big, sponsored trailblazer award of year
The 2025 Africa Magic Viewers’ Choice Awards (AMVCA), has been hailed as a landmark cultural event, celebrating the pinnacle of African entertainment as Legend Twist deliver big sponsoring Kayode Kasum as Nigeria film director. The brand infused the night with unforgettable flavour, blending bold taste with fashion, flair, and immersive brand experiences that lit up […]
Heineken 45 Collection Takes Centre Stage at AMVCA Afterparty
Heineken, a leading international beer brand, has successfully hosted the highly anticipated AMVCA Afterparty, bringing the week-long celebration of African film and fashion to an exciting close. The event seamlessly blended fashion, music, and premium refreshment, reinforcing Heineken’s evolution and commitment to elevating culture. Held on May 10 at Eko Convention Centre, the AMVCA Afterparty […]
How Amstel Malta Powered African Creativity at AMVCA 11
Amstel Malta recently reaffirmed its longstanding commitment to African storytelling and creativity as the headline sponsor of the 11th Africa Magic Viewers’ Choice Awards (AMVCA). From honouring industry icons to spotlighting emerging talent through initiatives like the Amstel Malta Monologue Challenge and Sleek MVPs competition, the brand played a central role in curating a dynamic […]
Ruger to Take Over Terra Kulture for TRACE Live, Powered by Tiger Beer
Fans of Nigerian music sensation Ruger are in for a thrilling experience as the artist is set to headline the TRACE Live X Tiger Beer concert at Terra Kulture Arena on Friday, March 28, 2025. With his signature sound, fearless energy, and undeniable stage presence, Ruger will undoubtedly deliver a captivating performance, making this a […]