Amstel Malta Launches Campaign “My Time Is Now”

Dedicated to supporting the dreams and ambition of Nigerian youths, Premium beverage brand Amstel Malta has launched the campaign ‘My Time Is Now’, daring youths to run towards their dreams and embrace their ‘different’ irrespective of external opinions.

As part of the campaign, Amstel Malta spotlights the inspirational stories of several young influencers who, despite naysayers, a lack of support and challenges, both technical and financial, found a way to take charge, break through barriers and stay on top.

Commenting on the campaign, Senior Brand Manager, Amstel Malta, Aminah Jagun, said, “At Amstel Malta, we understand that success is a combination of courage, perseverance and excellence. We also understand that for some, success is like walking a tight rope- there is a lot at stake and there is no soft landing to break falls, should they occur. We launched this campaign for this set of people.”

“We want to encourage people to pursue their dreams with reckless abandon. And we believe this campaign is a great way to do that. We are excited to hear the success stories that will come from this in the years to come.”

In over 25 years, Amstel Malta has shown that its goal is not just to give Nigerians premium enjoyment through its products but in supporting Nigerians in their endeavors every step of the way.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website:



Sade Morgan
Corporate Affairs Director



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