Amstel Malta Ultra and VerveLife 5.0 have partnered to bring Africa’s Biggest Fitness Party to life! The event which took place on the 5th of November 2022 at the Landmark Event Centre, Lagos came in the midst of the brand’s Choose Your Way To Live campaign that has been on, with exciting fitness activation across the country.
At the Fitness Party, Amstel Malta Ultra and VerveLife served a whole day of groovy fitness fun, complete with loads of Amstel Malta Ultra as the official malt drink of the event.
Speaking on the partnership and what the brand aims to achieve at the event, Maire Abia-Bassey , Senior Brand Manager, Amstel Malta Ultra said, “The usual stereotype is that fitness is hard and deprives you of all the fun in life. At Amstel Malta Ultra, we are working hard to eliminate that mindset for our consumers and show them that fitness can be exciting and rewarding. Our partnership with VerveLife to host Africa’s Biggest Fitness Party today is a huge step forward in our mission to redefine fitness.”
“We’re looking forward to seeing the ripple effect of this event in fitness culture across the continent and of course, many more events like this.” Africa’s beloved stars and fitness influencers such as former Big Brother Naija housemate Kemen, Ihuoma, Kaffy, Isoken and Trebla were also live at the event to keep the fitness and vibes at the max.