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Nigerian Breweries Brands Elevates Festive Celebration; Rolls out exciting festive calendar with an exhilarating mashup of events

As we count down to the heart of the festive season, Nigeria’s premier brewing company, Nigerian Breweries, is going all out with a lineup of events to spice up the festive season for Nigerians.

Brands like Maltina, Goldberg, Gulder and Zagg have kickstarted the festive season with the sponsorship of events like the Abula Festival, Ofada festival, and Psquare 4Eva Concert where consumers had splendid experiences courtesy of these brands.

In addition to being sponsors of Rhythm Unplugged, Mavin All Stars, Transcorp Hilton Enchanting Xmas, GenZ Republik, Nigerian Breweries is sponsoring the Wonderland Lagos, a 33-day long event, with series of exciting activities and activations to cater to families, including family karaoke nights, photo booths and carols, Christmas family feuds, Santa games hamlet, Wonder beer village, VR and arcade, maze, waterslide amongst others.

Other events that have been announced in the Nigerian Breweries festive lineup include: Eko Hotel Xmas Prideland, Idris Elba Rave Party, International Concert, Entertainment Week, Wizkid Live, Kizz Daniel Live, Asake Live, and the Eko Atlantic Xmas Village.

At all the events, the company’s brands —Gulder, Legend, Zagg, Heineken, Maltina, Star Radler, Desperados, and Tiger— will be present to elevate the festive celebrations for attendees of the respective events.

“Delivering unrivalled consumer experience has always been at the heart of our operations and decisions at Nigerian Breweries, and being a part of memorable moments and events with our consumers this festive season is no different,” stated Sandra Amachree, Senior Media, Brand PR & Sponsorships Manager, Nigerian Breweries PLC.

“We want every Nigerian, in every geo-political zone where we have a footprint to have a memorable holiday season.”

For the complete festive schedule, and daily updates, follow these brands across their social media platforms. @heinekenng @desperadosng @maltina @legendnigeria @Star_radler @tigerbeerng @fayrouznigeria @zagg_ng @gulderng @goldberg_ng

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website:



Sade Morgan
Corporate Affairs Director



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