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Gulder Lager Beer Relaunched In Nigeria’s Most Innovative Beer Bottle

After forty-four years in the Nigerian market, Gulder Lager Beer, the only Nigerian Lager Beer with an unconventional brown bottle surprised consumers when it ushered in a unique packaging on Saturday, September 6, 2014. The new Gulder bottle boasts of a proud gold neck foil and bold shoulder-embossment, complemented by a new metallized body label with striking double side-embossment. It has a strong masculine look that stands shoulder to should with the male target audience who drink it.

Gulder, the first Nigerian Beer to be sold in a brown bottle has maintained its trademark uniqueness that set it apart from all other beer brands in the market. Of the innovation Walter Drenth Marketing Director Nigerian Breweries Plc said: “What we have done is to take Gulder from a 1970 bottle and transform it to a 2020 bottle. I can tell you that this is the most innovative bottle in the Nigerian beer market today”.

Nico Vervelde, Managing Director Nigerian Breweries Plc said: “It is a historic moment for the Gulder brand. The new bottle reflects that this celebrated brand is at the forefront of advancement and I can assure you that what you are seeing is the result of several years of hard work and skillset that the brewery industry has not seen in a long while.”

The well-attended relaunch event was a glamorous night of spectacular entertainment.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website: nbplc.com

PRESS CONTACT:

PRESS CONTACT:

Sade Morgan
Corporate Affairs Director
Sade.morgan@heineken.com

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