Desperados Reimagines Love Season as a Bold Celebration of Self-Expression with TRAP’D
The Valentine’s season usually comes with roses, candlelight dinners and predictable playlists but this time, the favorite party beer for Gen Z, Desperados, put a unique spin on the usual tradition by disrupting with a unique maze experience. The event experience turned into a high-voltage arena of sound and self-expression, instantly resetting the tone for […]
Clock the Vibe season: Desperados is bringing its Gen Z party energy to every major December stage
Nigerian Breweries has kicked off its Legendary Christmas Campaign, and leading the festive charge is Desperados — the favourite party beer for Gen Z — bringing bold flavour, unfiltered fun, and its no-rules party energy to every major December moment across Nigeria. Starting with the biggest Homecoming Party of the Season which has been on […]
7 Key Takeaways From Nigerian Breweries’ Legendary Christmas Press Cocktail
Detty December has officially begun. On November 26, media editors, cultural reporters, influencers and industry insiders gathered in Nomaada Lagos, Victoria Island for an intimate press cocktail hosted by Nigerian Breweries Plc. The event marked the official unveiling of “Legendary Christmas,” the company’s culture-defining festive agenda for 2025. The event marked the official unveiling of […]
Desperados Ignites Nigeria with “Beer with a Latin Vibe” Campaign
Colombian Producer OVY ON THE DRUMS Leads the Charge in Desperados’ Latest Global Movement Lagos, Nigeria – February 10, 2025: Today, Desperados – the beer flavoured with Latin spirit – announces the launch of a new global through the line campaign; The Beer with Latin Vibe in Nigeria, bringing an electrifying fusion of music, culture, […]
Party Like There’s No Tomorrow: The Desperados Ignite Experience Hits Nigerian Cities
The Desperados Ignite Party has been rolling through many cities across Nigeria, leaving a trail of memorable parties in its wake, and we are here for it! Nigeria’s leading flavoured beer is taking the Ignite energy to different cities. So far, the Desperados Ignite train has moved through Lagos, Ibadan, Abuja, Enugu, Aba and PH […]
Desperados Dance Club Delivers the Ultimate Party Experience!
The Desperados Dance Club at the Good Village, Good Beach, was an electrifying night that left an indelible mark. With stellar performances, dance moves that unlocked incredible rewards, and an exciting DJ lineup, the event was one for the books.The venue buzzed with energy and excitement with the dance floor was the epicenter of the […]
Desperados Nigeria Promotes African Music, Sponsors 2023 Soundcity Awards
Nigeria’s leading tequila-flavoured beer, Desperados, has been disclosed as a sponsor of Nigeria’s glamorous music awards, Soundcity MVP Awards. The event is slated to take place on Saturday 11th February, 2023 at the Eko Convention Centre, Lagos. The Soundcity MVP Awards celebrates and showcases the finest of African music as well as artistes. The initiative […]
Desperados takes cocktails to another level of Lagos Cocktail week 2022
Desperados, a tequila-flavored beer treated attendees of the Lagos Cocktail Week 2022 to an exciting time on the 20th and 21st of October 2022, at the Balmoral convention Centre, Federal palace hotel, Victoria Island, Lagos. The Desperados booth played host to industry experts and people from all walks of life, serving premium, never-seen-before, Desperados-infused cocktails […]
From Great Music to Endless Refreshments, Here are Five Things Consumers Enjoyed at Desperados Ignite Party at Higi Haga in Port Harcourt
We are still reeling over the Desperados Ignite Party that was held at Higi Haga, Port Harcourt, on Sunday 26 June. Mostly described as a funfair of music, dance and refreshments, it echoes the brand’s ethos of ‘playful experimentation’, transforming the space of Higi Haga into a colourful arena of sorts. In case you missed […]
Nigerian Breweries Announces the Launch of new Brand “Desperados”des
Desperados, the world’s first Tequila Flavoured Beer launched in Nigeria on December 12, 2020 with an exclusive party held at EbonyLife Place, Victoria Island, Lagos. This once-in-a-lifetime experience attracted a handful of partygoers who relished the sweet contrasting taste of fiery tequila and icy beer in one bottle. The lager first produced by Fischer Brewery, […]