Duncan Mighty, Odumodu Blvck, Others Lit up Life Xmas Concert in Port Harcourt
The city of Port Harcourt recently came alive at the Life Xmas Concert held at the Polo Club. The event sponsored by Life Lager saw a large and excited crowd troop into the venue to experience electrifying experiences from Odumodu Blvck, Jeriq the Hussla, and Port Harcourt’s own son, Duncan Mighty. While Odumodu Blvck delivered […]
Heineken Turns Up the Ahhh at the Detty Dec Fest: A Season of Music, Culture & the Refreshing Ahhh
Heineken elevated the festive experience in December with its presence at the maiden edition of Detty Dec Fest, the month-long cultural celebration that delivered the best of music, nightlife, and unforgettable shared moments. As part of its Legendary Christmas campaign powered by Nigerian Breweries, Heineken brought the refreshing “Ahhh” to fans and festival lovers from December 7th to […]
Clock the Vibe season: Desperados is bringing its Gen Z party energy to every major December stage
Nigerian Breweries has kicked off its Legendary Christmas Campaign, and leading the festive charge is Desperados — the favourite party beer for Gen Z — bringing bold flavour, unfiltered fun, and its no-rules party energy to every major December moment across Nigeria. Starting with the biggest Homecoming Party of the Season which has been on […]
Amstel Malta Unveils “Be Your Best All Season Long” Campaign, Citywide Christmas Lightings, and the Debut of Amstel Malta Festiville in Aba
Amstel Malta, Nigeria’s leading premium malt brand, is set to elevate the festive season with a vibrant three-day lighting experience across the South-East and South-South, culminating in the launch of Amstel Malta Festiville experience in Aba, a grand Christmas destination making its debut in Aba. This initiative is part of Nigerian Breweries ‘Legendary Christmas’ campaign, […]
A Legendary Night for the Books: Wande Coal, Zlatan, Shoday Shutdown Goldberg’s Xmas Concert in Style
The Ibadan Polo Club was transformed into a pulsating arena of heat, rhythm and sound as Goldberg hosted Wande Coal, Zlatan, Shoday, DJ Neptune, Jerry shaffer and Tolu Daniels in one of the most electrifying concerts of the festive season. From early evening, fans poured in with anticipation, and by the time the lights came […]
Tiger Beer to debut street football tournament in Nigeria
The competition, which begins in Awka, will feature non-professional players drawn from local communities in a 5-a-side knockout format. International premium brand Tiger Beer is set to bring its global football initiative, the Tiger Street Football Tournament, to Nigeria for the first time this October. The competition, which begins in Awka, will feature non-professional players drawn from […]
Obiagu Spirit on display Life Beer transforms Afiaolu Nnewi 2025 into a Cultural Spectacle
The 2025 Afia Olu Festival ended on a dazzling note in Nnewi on Saturday, with Life Beer at the heart of the celebration. The centuries-old New Yam festival, a proud marker of Igbo identity, came alive with music, dance, masquerades, and communal joy, leaving families, friends, and visitors with memories steeped in both tradition and […]
Heineken brings Formula 1 thrill to Lagos
Heineken brought the excitement of the Formula 1 Dutch Grand Prix to Lagos on August 31, 2025, with an exclusive viewing experience at Herel Play, Ruxton Road, Ikoyi, Lagos. The event was a thrilling experience for fans, with cold bottles clinking, conversations roaring, and the energy electric. In a statement on Wednesday, the firm said […]
Amstel Malta Honours Igbo Women at Enugu August Meeting
On Saturday, August 9, Amstel Malta, in partnership with the First Lady of Enugu State, Nkechinyere Mbah, joined scores of women to celebrate one of the most powerful traditions in Igbo culture: the annual Women’s August Meeting (Nzuko Umu Nwanyi). Held at Okpara Square, Independence Layout, Enugu, the event marked a vibrant celebration of Igbo […]
Inside Heineken’s Ultimate UCL 2025 Final Experience
Saturday, 31st of March at the Lagos Continental, Victoria Island, was the kind of night true football lovers dream about. Heineken, the world’s most premium beer, brought the UEFA Champions League 2025 final to life in style with a high-energy watch party that honoured the passion of real hardcore fans. Held in Lagos and simultaneously […]
AMVCA11: Legend twist delivers big, sponsored trailblazer award of year
The 2025 Africa Magic Viewers’ Choice Awards (AMVCA), has been hailed as a landmark cultural event, celebrating the pinnacle of African entertainment as Legend Twist deliver big sponsoring Kayode Kasum as Nigeria film director. The brand infused the night with unforgettable flavour, blending bold taste with fashion, flair, and immersive brand experiences that lit up […]
Heineken 45 Collection Takes Centre Stage at AMVCA Afterparty
Heineken, a leading international beer brand, has successfully hosted the highly anticipated AMVCA Afterparty, bringing the week-long celebration of African film and fashion to an exciting close. The event seamlessly blended fashion, music, and premium refreshment, reinforcing Heineken’s evolution and commitment to elevating culture. Held on May 10 at Eko Convention Centre, the AMVCA Afterparty […]
How Amstel Malta Powered African Creativity at AMVCA 11
Amstel Malta recently reaffirmed its longstanding commitment to African storytelling and creativity as the headline sponsor of the 11th Africa Magic Viewers’ Choice Awards (AMVCA). From honouring industry icons to spotlighting emerging talent through initiatives like the Amstel Malta Monologue Challenge and Sleek MVPs competition, the brand played a central role in curating a dynamic […]
Ruger to Take Over Terra Kulture for TRACE Live, Powered by Tiger Beer
Fans of Nigerian music sensation Ruger are in for a thrilling experience as the artist is set to headline the TRACE Live X Tiger Beer concert at Terra Kulture Arena on Friday, March 28, 2025. With his signature sound, fearless energy, and undeniable stage presence, Ruger will undoubtedly deliver a captivating performance, making this a […]
Tems and Odumodu Blvck make surprise appearances at Palmwine Music Festival Lagos, powered by Legend Extra Stout
Legend Extra Stout partnered with Palmwine Music Festival this December to deliver two nights of carefully curated live music across Abuja and Lagos. Both cities delivered memorable performances, but the Lagos edition added a layer of unpredictability when Tems and Odumodu Blvck made unannounced appearances. The festival moved through two cities, starting in Abuja on […]