Ooni of Ife Set to Mark Maiden Celebration of Goldberg Omoluabi Day
Occasionally, a television commercial that resonates with our essence hits the airwaves. In that instant, we almost always see a mirror image of ourselves in a few, well-assembled montages. This is the magic of effective communication. Goldberg’s all-new TVC was launched last weekend to herald the inaugural edition of the Goldberg Omoluabi Day. The word […]
Owambe Talking Drummers : Going Where The Music Calls
The talking drum is a cultural asset of the Yoruba people. Many people see the talking drum as just a musical instrument, but that’s not all the talking drum is. It is an instrument of non-verbal communication, hence the name. What is spoken through it could range from simple signals to elaborately coded messages as […]
Mr Macaroni, DJ Kaywise, Odunlade Adekola All Bring the Heat in the New Goldberg Owambe TV Commercial (TVC)
Occasionally, a television commercial that resonates with our essence hits the airwaves. In that instant, we almost always see a mirror image of ourselves in a few, well-assembled montages. This is the magic of effective communication. Goldberg’s all-new TVC was launched last weekend to herald the inaugural edition of the Goldberg Omoluabi Day. The word […]
Goldberg Omoluabi Day…Bags Ooni’s Endorsement
Ahead of the inaugural edition of the Goldberg Omoluabi Day celebration conceived to celebrate individuals who have stayed true to the Yoruba tradition of hardwork and good character home and abroad, Nigerian Breweries’ premium lager brand, Inspired by the values of an Omoluabi, an innate characteristic of an individual who understands the benefits of […]
GULDER ULTIMATE SEARCH (GUS) IS BACK!
Gulder Ultimate Search (GUS), Nigeria’s first reality TV show that dominated the Nigerian airwaves in the early 2000s, is making its triumphant return after seven years off air. Created and sponsored by Nigerian Breweries Plc, manufacturers of Gulder lager beer, GUS started in 2004 and enjoyed 11 seasons on air. The show went on to […]
Six Reasons Why Tiger Street Food Festival in Makurdi Was The Place To Be Last Weekend
Last weekend, Makurdi residents dialled up their energy with Peruzzi, DJ Big N, DJ Tone, MC Smart, Rapizo and others as Tiger Beer uncaged Makurdi’s tastes in street food, music and art. Sponsored by the world-acclaimed lager, Tiger Beer, the festival which had been to Abuja and Owerri, had many foodies in Makurdi, sharing exciting […]
Dj Kaywise, Small Doctor Crown New DJ King At Lagos Goldberg Takeover Party
With playlists that kept the audience active, in between smooth transitions, Goldberg ambassador, DJ Kaywise and Small Doctor crowned DJ XXX’s as the king of Goldberg’s Takeover Party after a high-stake battle with fellow contender, DJ XXX. Goldberg, the premium quality Lager Beer, awarded DJ XXX and DJ XXX with a N250,000 and N150,000 […]
#NeverWatchingAlone: Heineken Brings Fans Together For The UCL With Nancy Isime, Chike, Uti and More
With 380 million fans tuning in every week, the UEFA Champions League is the most prestigious club football competition. As the biggest clubs across the globe clash for the trophy, fans watch on and absorb all the spectacle on show. Music superstar, Chike, media personalities, Nancy Isime, Uti Nwachukwu, Samantha Walsh, and VJ Adams, have […]
Nigerian Breweries Announces the Launch of new Brand “Desperados”des
Desperados, the world’s first Tequila Flavoured Beer launched in Nigeria on December 12, 2020 with an exclusive party held at EbonyLife Place, Victoria Island, Lagos. This once-in-a-lifetime experience attracted a handful of partygoers who relished the sweet contrasting taste of fiery tequila and icy beer in one bottle. The lager first produced by Fischer Brewery, […]
Star Radler Relaunches with a Refreshed New Look And New Variant!
From L-R: Sarah Agha, Portfolio Manager, Flavoured & Non-Lager brands, Nigerian Breweries; Erica Nlewedim, Brand Influencer, Star Radler; and Onyebuchi Allanah, Brand Manager, Star Radler during the Star Radler consumer launch in Ikoyi recently One of Nigeria’s fastest-selling alcoholic beverages, Star Radler launched a new “Red Fruit” variant and new look this November. A masterstroke […]