Heineken Turns Up the Ahhh at the Detty Dec Fest: A Season of Music, Culture & the Refreshing Ahhh

Heineken elevated the festive experience in December with its presence at the maiden edition of Detty Dec Fest, the month-long cultural celebration that delivered the best of music, nightlife, and unforgettable shared moments. As part of its Legendary Christmas campaign powered by Nigerian Breweries, Heineken brought the refreshing “Ahhh” to fans and festival lovers from December 7th to […]

7 Key Takeaways From Nigerian Breweries’ Legendary Christmas Press Cocktail

Detty December has officially begun. On November 26, media editors, cultural reporters, influencers and industry insiders gathered in Nomaada Lagos, Victoria Island for an intimate press cocktail hosted by Nigerian Breweries Plc. The event marked the official unveiling of “Legendary Christmas,” the company’s culture-defining festive agenda for 2025. The event marked the official unveiling of […]

Heineken brings Formula 1 thrill to Lagos

Heineken brought the excitement of the Formula 1 Dutch Grand Prix to Lagos on August 31, 2025, with an exclusive viewing experience at Herel Play, Ruxton Road, Ikoyi, Lagos. The event was a thrilling experience for fans, with cold bottles clinking, conversations roaring, and the energy electric. In a statement on Wednesday, the firm said […]

Inside Heineken’s Ultimate UCL 2025 Final Experience

Saturday, 31st of March at the Lagos Continental, Victoria Island, was the kind of night true football lovers dream about. Heineken, the world’s most premium beer, brought the UEFA Champions League 2025 final to life in style with a high-energy watch party that honoured the passion of real hardcore fans. Held in Lagos and simultaneously […]

Heineken 45 Collection Takes Centre Stage at AMVCA Afterparty

Heineken, a leading international beer brand, has successfully hosted the highly anticipated AMVCA Afterparty, bringing the week-long celebration of African film and fashion to an exciting close. The event seamlessly blended fashion, music, and premium refreshment, reinforcing Heineken’s evolution and commitment to elevating culture. Held on May 10 at Eko Convention Centre, the AMVCA Afterparty […]

Heineken Launches the 45cl Bottle and 45 Collection at Lagos Fashion Week 2024

Heineken, the world’s most international beer, proudly introduced its newest 45cl bottle and unveiled the Heineken 45 Collection at Lagos Fashion Week, reinforcing its commitment to refreshing Nigerian culture through innovation and design. The launch brought together Heineken’s dedication to crafting experiences that resonate with modern Nigerian consumers, blending urban aesthetics with quality and style. […]

Heineken Introduces Stylish 45cl Bottle, Crafted For The Modern Consumer

Heineken, the world’s most international beer, has introduced its newly designed 45cl bottle at an exclusive press conference in Onitsha. The event, attended by top directors of Nigerian Breweries, key distributors, and other trade partners, marks a significant milestone in Heineken’s mission for a fresher world. The new 45cl bottle, uniquely tailored to meet the […]

Rema’s Homecoming Concert: A Night of High-Energy Magic Powered by Heineken!

Benin City just witnessed one of the most unforgettable nights in its history, as Rema’s highly anticipated homecoming concert at the Samuel Ogbemudia Stadium went down in spectacular fashion. With a sold-out crowd, a star-studded lineup, and the most international beer, Heineken, taking centre stage as sponsor, the night was nothing short of iconic.. From […]

Owerri Residents Can Expect an Exciting Viewing Experience with Heineken

The matchup is an exciting one, with two of Europe’s most successful clubs taking on each other in the UCL quarter final leg 2 of 2. Chelsea and Madrid have a long history of success, and fans will be hoping that their teams can continue that tradition on Tuesday, April 18th 2023. It promises to […]

Heineken Kicks Off the 2022/23 Champions League Knockouts with a Bang

Following the group stage matches of the UEFA Champions League last year in November, the tournament has advanced to the knockout stages (round of 16) today, with Paris Saint-Germain (PSG) tackling FC Bayern Munich, and AC Milan aiming for glory in a battle against Tottenham. In the usual tradition of supporting the UEFA Champions League […]

Heineken Collaborates with Afrozons for First-Ever Pre-Grammy Party in Nigeria

Ahead of the 65th Grammy Award scheduled to hold on February 5, 2023, at the Crypto.com Arena (formerly Staples Center), Nigerian Breweries’ Heineken beer brand collaborated with Afrozones to host the Nigerian leg of a series of pre-Grammy parties. The event which honours Grammy-nominated Nigerian rapper, Tobe Nwigwe as a homecoming party, will serve as […]

Launch of Capital Bar

:Heineken partner with Transcorp Hilton to launch Capital bar. About Nigerian Breweries PLC: A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as “Nigerian Brewery Limited”, the company made history in June 1949 when the first bottle of STAR lager beer rolled out […]

Five Health Benefits of Malt Drinks

When we mention malt drinks, many Nigerians think of one thing – those drinks that come in bottles or cans, served to special visitors or on august occasions. As correct as this may be, malt drinks are much more than that. A malt drink is any beverage made from sprouted barley (or any other whole […]